McDonald’s returns to value pricing with $1 $2 $3 Dollar Menu | CNN Money

McDonald’s is bringing back its legendary Dollar Menu … sort of.

The fast food giant is rolling out a new menu that includes $1 items, but unlike the popular Dollar Menu that it tweaked out of existence years ago, this one includes more costly items as well.

The name speaks for itself. The new menu, which McDonald’s plans to roll out on January 4, is called the $1 $2 $3 Dollar Menu as a return to value offerings for its customers.

The fast food chain first introduced the Dollar Menu in the 1990s but started tweaking it to include higher priced items in 2013, when the company was suffering from a sales slump. It called that menu the Dollar Menu & More.

McDonald’s (MCD) profits have increased significantly this year, compared to last year, and its stock price has soared by about a third.

“We built this menu with variety and value firmly in mind,” said Chris Kempczinksi, president of McDonald’s USA, in a statement.

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McDonald’s returns to value pricing with $1 $2 $3 Dollar Menu – Dec. 5, 2017.