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Mid-low Pricing Strategy Attracts Customers in Southeast Asian Market | The Huffington Post

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Foreign companies have also joined the competition. Japan’s Route Inn Japan plans to open the first business hotel in the heart of Danang to attract tourists and business travelers from Asia, Europe and other countries with low pricing strategy. It will offer rates as low as $70 a night, which is one third that of nearby French hotel Novotel.

Cheap price doesn’t mean bad quality of service. Budget hotels are not only economical, but also conveniently located and offer a variety of services such as breakfast with Western, Japanese and Vietnamese selections, multi-lingual service, open-air baths and internet connectivity, the media reported.

Cheap competition is also evident in Southeast Asian mobile device market. Samsung and OPPO dominated the Southeast Asian market while Apple fell outside the top 5 due to iPhone’s excessively high price, reported Tech Wire Asia on April 3, citing a data by IDC.

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Mid-low Pricing Strategy Attracts Customers in Southeast Asian Market | The Huffington Post.