Mindbody Takes a Cue From the Airline Industry | host.madison.com

The airline industry has been charging customers different prices for different seats on the same flight for years. Mindbody (NASDAQ: MB), a cloud-based technology company that helps wellness service providers, has implemented this “dynamic pricing” ability to help its customers fill slots and increase profits. And millennials are the target.

Dynamic pricing means charging different prices for the same service based on demand, time of purchase, or other factors. Airlines do this to achieve a delicate balance of filling as many seats as possible and maximizing profits. According to Mindbody, there are four key factors that make dynamic pricing a good strategy for airlines…and for its wellness customers.

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Mindbody Takes a Cue From the Airline Industry | Business Markets and Stocks News | host.madison.com.