OnDemand WTP Pricing Research

Minimum Pricing: English whisky shops near Scots border expect surge in customers | The Scotsman

English whisky shops just south of the border are anticipating a surge in Scottish customers following the implementation’s of Scotland’s minimum alcohol pricing laws.

Yesterday was a landmark day for Scots as retailers will now need to ensure a unit of alcohol is not priced below 50p.

The moves comes as the Scottish Government attempt reduce the high number of alcohol-related deaths in the country each year.

Stores in Berwick and Carlisle are already preparing for an increase in Scots customers by increasing stock of whisky, other spirits and beer.

The law will affect lower-end whisky, as it is the cheaper brands which will be hit by the minimum alcohol pricing, with price per unit set at 50p.

Read complete article here:

Minimum Pricing: English whisky shops near Scots border expect surge in customers – The Scotsman.