Montgomery Co. beer and wine sellers: Department improving, needs more changes | WTOP

“We changed not only our pricing strategy but our product strategy as well,” said Dorfman. Far fewer wines are being put on sale, but the sale prices are more significant than the broadly discounted prices of the past.

Private sellers complain that the DLC price strategies are unfair, with county stores selling some wine brands close to the cost of what private sellers are paying wholesale.

“The government-run stores, which are called dispensaries, are unfair competition to us — the beer and wine retail stores,” said Frank, who added that the unfairness lies in the county-run stores’ ability to set wholesale and retail prices.

“They’re unfair competition because they have a dual price advantage,” Frank said.

“We have every right to determine what items we’re going to put on sale and for what price,” countered Dorfman; “Independent retailers pay exactly the same price as our retail stores pay.”

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Montgomery Co. beer and wine sellers: Department improving, needs more changes | WTOP.