More and more people cut the cord as cable TV companies struggle | Digital Trends

Customers of the five top internet TV providers has more than doubled, from 2 million in 2016 to nearly 4.6 million at the end of 2017.

The research doesn’t include people who never signed up for cable in the first place, younger viewers known as “cord-nevers” rather than “cord-cutters.” From a high of 88 percent in 2010, the number of households who pay for cable or satellite TV service has declined to 79 percent in 2017.

The cable TV exodus is being reflected in stock prices as well. Comcast and Verizon are both down 9 percent in 2018, and AT&T shares have lost 6 percent.

Streaming services may not be generating much profit, however. An average streaming bundle is around $30-$40, while a standard cable package is about $100. Because they have a regional monopoly, cable companies can negotiate lower prices with content providers. Streaming services, on the other hand, have transparent pricing models and must compete with each other for a nationwide audience.

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More and more people cut the cord as cable TV companies struggle.