OnDemand WTP Pricing Research

Morgan Stanley’s 18 Stocks With Big Pricing Power Opportunities in Low Inflation | TheStreet

Which companies have the best opportunities to raise prices on their products or services without lessening consumer demand for them? According to a Morgan Stanley report out this week, these 18 companies have the strongest pricing power.

“While assessing a company’s pricing power has long been a cornerstone of bottom-up investment research, it is arguably even more critical in the current environment,” the Feb. 23 report read.

U.S. consumer price inflation may be inching higher, with the Consumer Price Index rising 0.3% in January, excluding food and energy, according to the Labor Department. However, Morgan Stanley’s Feb. 23 report noted that “core goods prices are largely determined by external developments,” such as the U.S. dollar, global growth and commodity prices. Hence, January’s uptick in inflation is not likely to be sustained, it read.

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Morgan Stanley’s 18 Stocks With Big Pricing Power Opportunities in Low Inflation – TheStreet.