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MoviePass Is Trying to Reinstate Lapsed Subscribers—Whether They Like It Or Not | Mental Floss

Just because you opted to cancel your MoviePass account when the company raised its prices recently doesn’t mean the company is done with you. The beleaguered movie ticket subscription service seems to be restarting the memberships of customers who have already canceled or let their subscriptions lapse, according to Lifehacker and Business Insider.

Some former MoviePass users recently received emails (innocuously titled “MoviePass Updates”) alerting them that their accounts would be reinstated unless they opted out by October 4. If the company didn’t hear from them by then, MoviePass would automatically enroll them in its new $9.95, three-movie-a-month plan, effective October 5, according to the email. It was pitched as a “test group” designed to woo back subscribers who left the service when it began changing its terms over the last few months (including introducing surge pricing, reducing the number of movies users could see, and restricting the available showtimes).

This test program, the email says, would offer users up to one movie a day of its “existing inventory” for $9.95—essentially the same deal users were getting before the company fell into disarray a few months ago. If customers choose not to opt out, MoviePass says it will reinstate users’ subscriptions and will begin charging the credit card associated with their account on October 5.

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MoviePass Is Trying to Reinstate Lapsed Subscribers—Whether They Like It Or Not | Mental Floss.