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MoviePass reactivating some canceled accounts unless users opt out | USA Today

MoviePass has undergone several changes to stay afloat lately, from canceling its unlimited plans to testing out “surge pricing” and blocking in-demand showtimes, just to name a few.

So what’s the latest survival tactic? Asking former customers to “opt out” of enrollment by Thursday or risk being charged without consent, according to a company email posted on the Verge and shared widely on social media by former MoviePass customers.

Launched in 2011, MoviePass allows subscribers to pay a flat fee every month to see multiple movies. That monthly price has fluctuated between $9.95 and $14.95 over the past several months as the troubled company tries to avoid going under.

In an email sent to a select group of customers, the floundering e-ticketing app said: “Because we really hope you begin enjoying your MoviePass subscription again, we have chosen you to be a part of a select test group, who beginning Friday, October 5th will be restored to unlimited movies.”

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MoviePass reactivating some canceled accounts unless users opt out.