OnDemand WTP Pricing Research

Mt. Hood Meadows starts demand-based pricing to offset ‘peak day’ problems | KATU

MT. HOOD, Ore. – Skiers and snowboarders hitting the lifts at Mt. Hood Meadows will see a change in price on daily lift tickets as they change to a “dynamic pricing” model.

The pricing will be like demand-based price systems used by airlines or hotels. If more people are buying tickets, the price will go up. If it is a slow day, the price will stay low.

Meadows Chief Operating Officer Jake Bolland says selling tickets on a supply-and-demand model will make for more affordable lift access and a better, less crowded skiing experience on “peak days.”

“We anticipate dynamic pricing will entice guests to visit during lower demand timeframes attracted by material pricing discounts. Conversely, pricing during peak time frames will increase which should spread out demand and visitation,” said Bolland.

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Mt. Hood Meadows starts demand-based pricing to offset ‘peak day’ problems | KATU.

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