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Navigating the Pricing Waters | NRF

What’s needed is a pricing strategy and tactics to back it up. These days, the only way to achieve that kind of optimization is through automation.

More than half of retailers surveyed last year have plans to implement automation in their pricing optimization strategy. In 2013, 36 percent planned the same move; in 2015, the number is expected to reach near saturation in the United States.

It’s easy to see why. Take a look at big-box retailers: Nearly all of them enjoy tremendous success repricing products on the shelf with dynamic pricing. The big retailers also know that they must continue to deploy automation for pricing optimization to maximize sales and profit.

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Navigating the Pricing Waters | NRF.

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