OnDemand WTP Pricing Research

Netflix CEO sees plenty of room to coexist with HBO online | CNET

Netflix could be facing a powerful new competitor in HBO, which plans to offer a standalone streaming service carrying its library of movies and its critically acclaimed shows, from classic series such as “The Wire” to blockbuster hit “Game of Thrones.” HBO hasn’t provided more details beyond its intent.

If HBO decides to price the service at the same level of Netflix, it could be “extremely disruptive” to HBO, Hastings said. But he doesn’t believe it will cannibalize Netflix’s business.

“If they were to match us in pricing, it’s just going to be a lot of people subscribing to both,” Hastings said. “It’s definitely not a zero-sum situation.”

Netflix’s plans start at $8 a month.

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Netflix CEO sees plenty of room to coexist with HBO online.

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