Netflix tests new price increase strategy for ‘Ultra’ plan with HDR | Mashable

Netflix price changes are always controversial. But luckily, it looks like the streaming company’s latest strategy for getting more money out of users won’t affect most of us (for now).

The streaming giant confirmed to CNET that it has been testing out a new tier for its pricing models for select users in Europe: a €16.99 per month “Ultra” subscription plan, which would provide exclusive access to HDR (high dynamic range) content.

“We continuously test new things at Netflix and these tests typically vary in length of time,” Netflix spokeswoman Smita Saran told CNET. “In this case, we are testing slightly different price points and features to better understand how consumers value Netflix.”

The pricing tiers previously offered by Netflix focused on allowing users to stream on multiple screens at once. The $7.99 Basic plan allows streaming on only one screen, the $10.99 Standard allows two, and the $13.99 Premium offers four.

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Netflix tests new price increase strategy for ‘Ultra’ plan with HDR.