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Netflix’s shares surge after move to increase prices | Financial Times

“From time to time, Netflix plans and pricing are adjusted as we add more exclusive TV shows and movies, introduce new product features and improve the overall Netflix experience to help members find something great to watch even faster,” Netflix said.

The world’s largest subscription video streaming service last announced a price increase in October 2015 for new customers in the US, with the rise kicking in for existing customers a year later.

Since then, it has introduced new features such as downloading shows to watch offline and pushed beyond traditional TV series into more movies and stand-up comedy. The new series of Netflix’s Emmy Award-winning Stranger Things debuts later this month.

However, even as it raises prices, analysts say the total number of hours available for viewing on Netflix has shrunk in recent years. A Netflix spokesperson declined to say whether its catalogue size has increased or decreased since the last price increase. Netflix prefers to be judged by membership growth and engagement, rather than the raw volume of content available on its service.

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Netflix’s shares surge after move to increase prices.