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Nevada transit authority’s ridesharing program brings in $62,000 in first two months, costs $1.4 million | The Center Square – Nevada

A ridesharing pilot program launched by the transit authority in southern Nevada has brought in a little more than $62,000 while costing $1.4 million in its first two months.

Trip to Strip, launched by the Regional Transportation Commission of Southern Nevada (RTC), seeks to compete with the likes of Uber and Lyft at a time when ridership and revenue on the strip has been dropping.

RTC told The Center Square that revenue from Trip to Strip since it’s “soft launch” in May – it’s official launch was in June – was $62,373, compared to almost $1.4 million expenses, with $600,000 of that for start-up costs.

“The cost reflects advertising, marketing, contractor cost that includes software, drivers, leasing the vehicles, maintenance and fuel,” RTC said.

The program is the first of its kind and will undergo a cost-benefit analysis after the pilot is complete, RTC CEO Tina Quigley said.

“We have been in operation for a month and are closely monitoring our revenues and expenditures in addition to seeing how the contractor will maximize opportunity for revenues,” Quigley said. “At the end of the pilot, we will evaluate the data collected and conduct a cost-benefit analysis to determine the viability of the service for our customers.”

Trip to Strip, which functions as a rideshare phone app, offers high-end vans that seat up to 11 people and doesn’t use competitive “surge pricing” when prices go up as more people request rides on the app. The fleet runs in the Las Vegas strip between McCarran International Airport and Sahara Avenue, and rides start at $6 a trip, the RTC says. It’s conducted almost 13,000 rides since its inception.

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Nevada transit authority’s ridesharing program brings in $62,000 in first two months, costs $1.4 million | Nevada | thecentersquare.com.

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