New ride-hailing firm Tada enters market, says it will not impose dynamic pricing, Transport News & Top Stories – The Straits Times | Straits Times

MVL hopes to entice drivers with a no-commission model, he said. This differentiates Tada from competitors such as Grab, which charges drivers a fee of 20 per cent per fare.

However, Tada collects 3.4 per cent of each fare paid by electronic payment, which Mr Woo said is used for the maintenance of its platform.

Nothing is collected with cash transactions, he said.

Instead of employing dynamic pricing – where prices increase or decrease based on demand – Tada will impose surcharges during peak periods, such as during the morning and evening peak periods, similar to taxis.

Mr Woo said this will help ensure fares – which start at $2.30 – are cheaper than those of Grab during these times, though he admitted prices could be slightly higher during periods of low demand.

He added MVL is currently in partnership talks with four or five car rental firms, although he declined to name the companies involved.

Tada also hopes to offer taxis on its platform, and has applied for the Land Transport Authority’s third-party taxi booking service provider certificate.

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New ride-hailing firm Tada enters market, says it will not impose dynamic pricing, Transport News & Top Stories – The Straits Times