OnDemand WTP Pricing Research

New Survey Uncovers the Perceived Value in Free Apps | Yahoo! Finance

A new study brings to light the dollar value consumers place on the free apps billions of people around the world use every day.

Commissioned by McGuffin Creative Group and conducted by Digital Third Coast, the study shows that many of the most popular apps — from Google Maps to Instagram — have loyal user bases whose allegiance is more than skin deep. A majority of respondents reported a willingness to pay, sometimes handsomely, if their favored free apps adopted a subscription model.

Among the 16 apps surveyed, YouTube was the big winner, with 72% of respondents saying they’d pay up to $4.20 a month for the service. Google Maps was a close second, with 78% of those responding willing to shell out for a monthly subscription of $3.48.

The five apps users were least willing to pay for were Facebook, Facebook Messenger, Venmo, Instagram and Twitter. Still, based on this analysis, all those companies would enjoy a significant revenue boost in a hypothetical paid future, as much as 149% in the case of Twitter (and up to 10,771% for Reddit).

Read complete article here:

New Survey Uncovers the Perceived Value in Free Apps.

Post a Comment

WP-SpamFree by Pole Position Marketing