NFL is hurting itself with broadcasting rules cutting away from overtimes | Touchdown Wire

The real problem lies in the fact that viewers are starting to get a bit peeved. They aren’t going to invest their time in a game that doesn’t involve their hometown team if they know there’s a chance they won’t get to see the ending. That will drive viewers away from watching the game — which I don’t know if you’ve heard about this or seen this, but ratings have been a bit of an issue for the NFL. Maybe people start watching on illegal streams — which doesn’t help cable companies who are involved with the television companies who need the advertising dollars. Red Zone isn’t even an answer. For two weeks Red Zone had to drop an overtime game because of Sunday Night Football.

So, the NFL wants more viewers and overtime games and close games in the fourth quarter create that situation. Except, their television partners want people want the pregame and beginning of games because they sell higher-priced advertising spots during those windows. The advertisers want the most eyeballs possible, but they also don’t want to pay dynamic pricing based on a situation that only happens a few times a year and in limited markets due to the NFL’s broadcasting rules. The fans just want to watch close games. Talk about disparate goals and motivations. This isn’t going to get fixed at all.

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NFL is hurting itself with broadcasting rules cutting away from overtimes | Touchdown Wire.