OnDemand WTP Pricing Research

Not so magical: Disney raises the cost of park admission again! | WSB-TV

Disney’s new price increases
Much like the airlines and a host of other industries, Disney shifted the price of a day pass based on demand back in 2015. The company created three tiers of pricing at that time — “Value,” “regular” and “peak” — and has kept them in place ever since.

New pricing at the Magic Kingdom
Under the latest round of price hikes, value period pricing for the Magic Kingdom will be $109 for adults and $103 for children. That’s an increase of $2 over last year’s pricing.

Regular period pricing will be $119 for adults and $113 for children, which represents an increase of $4.

Peak pricing is getting hit the hardest at the Magic Kingdom, with a $5 increase. That means $129 for adults and $123 for children. Peak periods include major holidays like the Fourth of July, Thanksgiving and Christmas.

Similar price hikes are going into effect at Epcot, Hollywood Studios and Animal Kingdom, as well.

New pricing at Disneyland
Meanwhile, California’s Disneyland will raise the regular price of admission by $7. So while it was $110 last year, it will be $117 going forward.

Peak period tickets at Disneyland are going up even more. The price for a single-day peak ticket will be $135 — a whopping $11 increase! Though we should note that value period tickets remain unchanged at $97.

Some people say this dynamic pricing is unfair because the price can only go up, not down, based on demand! That’s true, but since you’re not really getting any opportunities for savings there, you’ve got to look at other areas to save.

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Not so magical: Disney raises the cost of park admission again! | WSB-TV.

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