Notebook vendors adopting different approaches to counter lackluster PC sales | DigiTimes

Lenovo, HP prefer pricing strategy

While actively moving to develop devices with more market potentials, Lenovo and HP are engaged in a price war to vice for the crown in the global notebook market. The strategy, though pushing up shipments, has undermined their profitability, observers said.

Lenovo, for instance, saw shipments of PCs and smart devices inch up 1% to 14.4 million units in the first three months of 2017, with their revenues surging 4.9% on year to US$6.7 billion for the quarter, all better than average market performances. But pre-tax earnings for the quarter slipped 4.7% on year to US$288 million.

In contrast, Apple has focused more efforts on enhancing the value of higher-end models than on boosting sales volumes of lower-priced ones. In this regard, it is moving to upgrade hardware systems for 12-inch MacBook and MacBook Pro and seems to be planning to phase out the 11-inch MacBook Air series.

Apple introducing new designs into higher-price models

Apple is actively introducing new design concepts into MacBook and MacBook Pro, equipped them with newly designed bearings, battery modules, heat dissipation devices and keyboards. In addition, Type-C interfaces have been adopted to replace USB3.0 ports and SD card slots.

Though some consumers doubt the justification of Apple’s practice of changing the peripheral interfaces of its notebooks to hike sales prices, Apple CEO Tim Cook has pointed out that Mac shipments to China and Japan hit new quarterly highs in the second quarter of 2017, with sales mainly bolstered by new MacBook Pro and iMac models.

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Notebook vendors adopting different approaches to counter lackluster PC sales.