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Online grocery retail saves the supermarkets | Food Manufacture.co.uk

“Online grocery shopping will accelerate the decline of traditional superstores and hypermarkets,” said Miller.

Decline in customers

“The growth in online shopping will be offset by the decline in consumers visiting the grocery ‘big-box’ … we could reach a point when superstores and hypermarkets are surplus to requirements.”

Previous barriers preventing consumers from shopping online, such as product availability, quality and delivery issues, had been resolved, he added.

Technological advances, such as the development of smartphones, had also forced retailers’ hands to provide “anywhere customers” with the opportunity to shop from their mobile devices while on the go, Miller said.

“Increasingly, supermarkets are [also] offering same-day click & collect services meaning consumers are able to collect their shopping at designated collection points, at times which suit them,” he added.

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Online grocery retail saves the supermarkets.

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