Only time will tell if an Omnichannel strategy will emerge for Taneira or not: Titan Business Head | Indiaretailing.com

What is your brand’s pricing strategy?

Our pricing strategy is comparable with pricing in the market for similar products – handwoven and pure fabrics. We have a large range of products in all price bands, starting at Rs 1500 for formal/daily wear, while a large part of our range is from Rs 4000-8000 for festive and occasion wear. The more exclusive designs for bridal wear and heavy occasions are available from Rs. 12000 and go up to Rs. 2.5 lakh.

The average ticket sizes of customers that come shopping for an occasion is higher than non-occasion based casual customers. What is your take on this?

Most occasions for customers are ones that are celebrations spent with loved ones for a specific reason. It is natural therefore for them to want to look their best for it, and in some customer minds, best is synonymous with high prices. However, this is not the only kind of customer we see. Many come in with a limited price range in mind and are more than able to find something that can be easily styled/dressed up/dressed down for the occasion.

While our price points start at Rs 2000, they go up to Rs. 2,50,000, providing a range of price points to fit occasion and non-occasion based needs.

Read complete article here:

Only time will tell if an Omnichannel strategy will emerge for Taneira or not: Titan Business Head – Indiaretailing.com.