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Optimism abounds as Disney looks toward Galaxy’s Edge | Theme Park Insider

Iger also addresses Disney’s pricing strategy on tickets and annual passes, which Disney is using to try to even out demand for the parks throughout the year.

“We know that crowding can be an issue and when our parks are at their most crowded, the guest experience is not what we would like it to be,” Iger said. “So we are leveraging the popularity to increase pricing and to spread demand — to get much more strategic about how we are pricing, so that the parks are still accessible but in the highest peak periods we are trying to manage the attendance so that the guest experience isn’t diminished.”

Iger also noted “softness” in attendance at Shanghai Disneyland, though the park remains profitable though “less so” than the company thought it would be, However, Iger reiterated Disney’s commitment to the market. Disney recently announced plans for a Zootopia-themed land at the park, following its expansion with a Toy Story Land last year.

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Optimism abounds as Disney looks toward Galaxy’s Edge.

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