Organic grocer adopts aggressive pricing strategy | The Western Producer

Cutting prices is core to Whole Foods new strategy.

“By working together with Amazon… we can lower prices and double down on that mission and reach more people with Whole Foods Market’s high-quality, natural and organic food,’ said John Mackey, Whole Foods Market chief executive officer, in a statement.

Western Canada is a major producer of organic grains, like wheat and oats. A large share of that production is exported to the U.S. and used to manufacture a long list of organic foods.

If a major grocer like Whole Foods lowers organic prices, in store and online, prices at the farm gate would logically also fall. But there is a possibility that increased sales at Whole Foods boosts demand for organic commodities and supports on-farm prices.

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Organic grocer adopts aggressive pricing strategy – The Western Producer.