OnDemand WTP Pricing Research

Overwatch League, Fanatics receive backlash over low-quality jerseys | Dot Esports

Jerseys with player names are approximately $85 from the Overwatch League store. Fans can customize jerseys with their own name and number for an additional $15. The jerseys are unisex with no additional options for women’s sizing.

Fans in Europe encountered hefty international shipping costs when purchasing jerseys from the American online store, with one Twitter user revealing nearly $50 in extra fees. A European merchandise store is expected to launch in the future to help lower shipping costs, although no exact date has been revealed.

The pricing has driven professional players, including Daniel “dafran” Francesca, to advocate against the purchase of jerseys on Twitch streams. “Don’t fucking buy it dude,” the Atlanta Reign DPS player said. “It’s a waste of money. Too expensive.”

The Overwatch League is expected to make a statement regarding the poor quality of the initial batch of jerseys soon.

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Overwatch League, Fanatics receive backlash over low-quality jerseys | Dot Esports.

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