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Payless Announces Strategic Initiatives to Further Transformation | Markets Insider

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Wade continued, “In just a few short months, we have made exciting progress to propel the iconic Payless brand forward and return the customer to the center of our business. To better connect with our customers, we are piloting a new pricing strategy and have launched Hispanic marketing in the U.S., helping us reach an important and currently under-served portion of our customer base. We have brought in a new Chief Strategy Officer and identified strong talent within the organization leading to several promotions, including our new Chief Financial Officer.  We will continue to drive change and earn our customers’ loyalty by providing great, quality styles for the whole family at an exceptional value.”

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Payless Announces Strategic Initiatives to Further Transformation | Markets Insider.