People in Carmarthen urged to boycott cinema over “horrendous” ticket prices | Wales Online

Reacting to news of the boycott, the cinema chain says that it offers “a number of discounted opportunities” and that customers can contact them if they want help in “understanding how to access these deals”.

This response has further angered a group that has recently been set up to highlight the disparity in cost that is evident between the cinema in Carmarthen and those further east – a standard ticket booked online to see the latest films in Carmarthen costs £11.74, while in Swansea the same ticket would cost £5.74.

The group – called “Reasonable Prices at Vue Cinema Carmarthen” – has had more than 1,000 page likes on Facebook in just over a week, while a petition calling for “reasonable prices” has also been set up.

The petition, which has already been signed more than 2,000 times, states: “This petition was not created as a platform to attack Vue Cinemas in any way whatsoever.

“It was created in order that residents of Carmarthen and the surrounding area can voice their opinions and concerns about the differing prices at the Vue cinema in Carmarthen compared to prices at their cinemas in Swansea and Cardiff.

“Vue cinemas blame the price difference on their ‘dynamic’ pricing structure, based on particular films, times and locations. When the prices are compared at Vue cinemas in Cardiff, Swansea and Carmarthen, the prices at our local cinema are horrendously expensive, and in the majority of cases more than twice the price of an equivalent visit to the cinemas in Swansea and Cardiff.

“We need comparable reasonable prices to ensure that everyone can enjoy our local cinema in Carmarthen.”

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People in Carmarthen urged to boycott cinema over “horrendous” ticket prices – Wales Online.