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Personas and Pricing | Pragmatic Pricing

Pragmatic Marketing’s October highlighted activity is personas.  So how does this relate to pricing?  In many ways, but let’s split this topic in two’s, buyer and user personas.  Recall that in general, we build products to solve problems for user personas and we market our products to buyer personas.
But before we start pricing for personas, remember the general rule, Charge what our customers are willing to pay.

User Personas and Pricing – Different user personas have different willingnesses to pay.  This is logical because different users have different problems they are solving which drives a different value proposition.

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Personas and Pricing.

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