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Pinterest adds dynamic pricing, product recommendations for style and home decor | Venture Beat

Just in time for the holidays, Pinterest is announcing a slew of changes to make it easier for people to shop on its website and mobile app.

First up, the company is phasing out its Buyable Pins — pins served up by retailers that allowed users to buy products without leaving Pinterest — and replacing them with redesigned Product Pins.

The major difference between the two is that Product Pins contain dynamic pricing and stock information. That means if a user pins a jacket on their own personal fashion board, they will see the most up-to-date pricing information whenever they view that pin later, as well as whether that product is still in-stock.

Retailers can enable Product Pins by adding markup tags on the product pages of their site, or providing Pinterest with their product feed. It doesn’t cost anything for retailers to create Product Pins, but they can pay to promote their Product Pins in the feed of Pinterest users.

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Pinterest adds dynamic pricing, product recommendations for style and home decor.