Poundland introduces new price points | IGD Retail Analysis

As the new £1 coin is introduced, discount retailer Poundland has unveiled its new pricing strategy, however focus will remain on the core price point.

New price points: 50p, £2 and £5

Poundland has introduced three new price points – 50p, £2 and £5 – taking it from a single-price retailer to a multi-price retailer following trials of conditional spend in-store. Following customer research however, the Poundland offer will remain simple and only these three price points as well as the core £1 price will be used to dictate the discounter’s pricing strategy. This new move takes Poundland more in line with its European fascia Dealz which is currently present in Ireland and Spain, and sells products at a variety of price points with €1.50 being the most common price.

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Poundland introduces new price points – IGD Retail Analysis.