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#PPSDALLAS Workshop: Change Management In Pricing With Stephan Liozu, Ph.D | The Pricing Authority

More than 70% of projects fail because of the inability of organizations to change. The same can be said for pricing projects and initiatives. Change in value and pricing management is challenging, sometimes tenuous, and may take a long time time to be accepted, adopted and assimilated. Whether pricing practitioners lead a small project or they embark on a transformational pricing journey, they have to understand the basic concepts and theories of change management.

During the Change Management In Pricing Workshop, Stephan Liozu will present the most effective and adopted change management methodologies (ADKAR, LaMarsh Managed Change, ICT, Kotter Model, OrganizationalEfficacy for Change, and McKinsey 7 S Model). The concept of organizational change capacity in pricing is discussed based on a 2012 survey of 939 pricing professionals that identified the key drivers of successful change in pricing. Stephan will review in detail a proprietary change management model for pricing projects that includes ten critical dimensions of transformative change.

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#PPSDALLAS Workshop: Change Management In Pricing With Stephan Liozu, Ph.D.

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