OnDemand WTP Pricing Research

Price intelligently to stop food wastage | Khaleej Times

So, let’s see how. Empirical data proposes that 70 per cent of all food delivery or take-out orders are placed using mobile. This is because mobile telephones are the most preferred means for browsing the Internet. Statistics show that despite the increase in the number of mobile phone users globally, these devices are being used less and less for actual calls and much more for data-related services. The usage of devices for smart applications related to ordering food increased from four per cent to 30 per cent between 2013 and 2016.

In 2018, 66 per cent of individuals in 52 key countries will own a smartphone, up from 63 per cent in 2017 and 58 per cent in 2016, according to Zenith’s Mobile Advertising Forecasts 2017. The rapid expansion of smartphone ownership across the world has transformed the way that advertisers communicate with consumers. Hence, mobile applications for food shops or restaurants will totally recreate user engagement by eliminating current marketing challenges, building customer engagement and creating pricing economics intelligently and in real time to maximise yield.

Hala kiwi (www.halakiwi.com) is a real time dynamic pricing platform that restaurant and food shops can use to capitalise on changes in their market and optimise their individual operations. This food application currently runs in 35 restaurants and is expected to reach 150 by the end of 2018. Hala kiwi states that it has been able to generate revenue and wide interest from the food and beverage market.

According to Hamza Abdurrahman, founder of the company, the in5 incubated business looks forward to growing into a world-class brand with an angel investor familiar with the food and beverage (F&B) space or venture capital firms that are well-entrenched in the UAE. Using real-time capabilities, restaurants can reach their customers directly via the Hala kiwi app. It can be used to actively avoid wastage. Off-peak hour demand can be efficiently managed through dynamic pricing by restaurants, thereby mitigating high overheads. It’s a win-win – consumers are spoilt for choice at attractive prices and restaurants maximise profitability, thereby reducing food wastage.

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Price intelligently to stop food wastage – Khaleej Times.