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Pricer’s Points | July 2014

The “Pricer’s Points” blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

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Value Innoruption Advisors

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™).

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The “68% off” story: Part I | Susan Lee

The “68% off” story: Part I | Susan Lee

Deep discounts are everywhere. As a consumer, I love it. As a former sales rep, I get it. As a pricing specialist, I hate it. Here is a real-life story to illustrate how companies are leaving a lot of money on the table with aggressive discounting: Yesterday I bought my favorite ground coffee at a local supermarket at […]

The Case for Logarithms | Joe Brillantes

The Case for Logarithms | Joe Brillantes

The graphs below present the same data. The difference is the axis for quantity of the bottom graph is in natural logarithmic scale. Transforming data to their logarithms most often decreases variability, enables visualization, and linearizes the relationship between two variables. In the top graph, there seems to be three “outliers”, but when the quantity […]

The “68% off” story: Part II | Susan Lee

The “68% off” story: Part II | Susan Lee

A few days ago I posted a real-life story about buying my favorite ground coffee at 68% off regular retail from a local supermarket. For those of you who are new to this story, you can check it out here. This topic seems to have struck a chord because many of you have emailed me after the […]

Price pressure and the hunt for profit is killing China’s Pearl River | Jesper Hansson

Price pressure and the hunt for profit is killing China’s Pearl River | Jesper Hansson

Some of you might have seen a post I made some weeks back. I was walking through a Giant Supermarket in Singapore and was amazed to see men’s denim jeans on sale at just SGD 3 (USD 2.40) per pair. As a consumer and at first glance, it would be an amazing opportunity to get […]

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