OnDemand WTP Pricing Research

Pricer’s Points | May 2014

The “Pricer’s Points” blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.


This Edition is Sponsored by:

Asia Pricing Professionals

Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key objective is to raise the profile of pricing management in Asia through:

  • Organizing formal and informal meetings where we discuss the latest trends and challenges in Pricing
  • Sharing industry specific knowledge related to pricing management with interested parties
  • Building a network of industry pricing experts who are easily accessible

Click a link below to learn more…

Pricer’s Points: Microsoft’s tablet pricing strategy. | Matt Burnett

This is a counter argument to an article written by Tony Rizzo of techzone360.com. You can read it here. Tony Rizzo of techzone360.com has written a piece concerning Microsoft’s failed attempt at making a dent in the tablet market. Rizzo argues that a core problem with Microsoft’s strategy was pricing. In particular the fact that Microsoft didn’t […]

Pricer’s Points: Product bundling: when is a good time to use it? | Matt Burnett

When is a good time to bundle different products/ services together? Product bundling is what it sounds like: bundling multiple products into one package with a single price. It’s nothing new and is common in certain product categories: software (e.g.Microsoft Office), games consoles, airlines and even restaurants (the three course meal). So why bundle? Product bundling […]

Pricer’s Points: Is Microsoft’s Xbox One price cut the right move? | Matt Burnett

Pricer’s Points: Is Microsoft’s Xbox One price cut the right move? | Matt Burnett

Last week Microsoft announced it was it cut the price by $200 just months after launch. In a normal scenario I’d advise against a straight price cut. Microsoft’s actions are a result of struggling sales because of an inability to communicate the value of its product vs. its biggest rival the PlayStation 4. But, there is a […]

Pricer’s Points: How to Transition Your Organization From “Gut” Pricing to Data-Driven Pricing | Marc Folch

As the competitive landscape evolves and the pace of pricing change accelerates, data-driven approaches are increasingly becoming a requirement to stay competitive. One of the most important things to remember is that data-driven pricing does not necessarily replace good gut instinct. When implemented properly, data supports, informs and improves those instincts by providing better information […]

Pricer’s Points: Leveraging Big Data in a Big Way – Automating Complex Pricing With Data Science | Marc Folch

As paradoxical as it may sound, the primary role of a pricing professional is rarely to set pricing. It is rather to collect and distill the data needed to make optimal price setting as obvious as possible. If done right, setting prices becomes nearly an afterthought, and can even be automated for highly complex and […]

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