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Pricer’s Points: Practical Pricing in Action – Rounding Rules | Roger Cole

Suppose your company, Hardly Hardware, sells hardware B2B. Hardly Hardware sells to Dealers and Industrial clients. Its product mix is nuts, bolts and fasteners, cut glass, caulks, and lots of full window replacements.

What happens when you apply some rounding rules to your prices? Do your Dealers really care if they’re charged $4.84 instead of $4.90, or $31.33 versus $31.50, or $422.37 instead of $423.00? Will any of these price rounding changes make a difference to their buying decision? The answer is no, because most customers PREFER round numbers.

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Practical Pricing in Action – Rounding Rules | Roger Cole
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