OnDemand WTP Pricing Research

Pricer’s Points: Using Scope of Value to Price Your Next Project | Kathryn Williams

When you meet with a client to discuss your next big project, it’s important to have an idea of how much you are going to charge and if there is an opportunity to factor ‘value’ into the price.

More often than not, businesses will set their price based on the estimated number of hours it will take to complete the work. While convenient, this method will not give you the maximum price for your services.

So, how do you get to the right price?

There are countless business, marketing and customer related results your client will have in mind when hiring you. Determining these allows you to compare the price of your unique service to the benefits your client will receive. Then, once you take into account your service delivery costs and your target gross margin, you can accurately and effectively set your customized price.

Taking the first step – value

Scope of Value will fluctuate depending on the scale and type of project you are working on. Each clients’ needs and expectations will differ, making it essential to identify and communicate desired outcomes before you quote your price.

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Using Scope of Value to Price Your Next Project | Kathryn Williams.