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Pricer’s Points: WHY IS THERE NO BACHELOR OF PRICING!? | Alex Zveiris

BACHELOR OF ECONOMICS, BACHELOR OF MARKETING…WHY IS THERE NO BACHELOR OF PRICING!?

Many of my colleagues tell me that I have a very interesting job. I couldn’t agree more! A simple look at most university programs will show that you can’t learn “pricing” at school. However, you can definitely learn a lot about economics, marketing or mathematics. Given the availability of these programs, I think a good pricing professional needs all three of those areas together when making a pricing decision.

Now, back to my original question: Why is there no Bachelor of Pricing? Well, because pricing is a relatively new phenomenon. Up until recently, pricing was part of either finance or product department, which made the final decisions regarding the “right” price. However, specific pricing jobs started to appear when businesses started to realize that you need a special person who is fully dedicated to “gluing” the inputs from marketing, finance, product and sales in order to create a winning price. Today, more than ever, consumers are extremely knowledgeable, and good pricing is often the only factor that can differentiate you from the rest of the competition. With the increasing demand for more pricing experts, I anticipate that colleges and universities will eventually offer pricing degrees. I believe that it will happen sooner than later since pricing experts help small, medium and especially large businesses gain producer surplus and create more value while positioning the company favorably in the customer’s mind.

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WHY IS THERE NO BACHELOR OF PRICING!?

Alex Zveiris

Founder, ThePricingTalk.com