OnDemand WTP Pricing Research

Pricing – An Added Convenience? | Our Business Marketing


It’s counter-intuitive. Ala carte pricing often detracts from the customer experience rather than enhancing it.  If you’re looking for a way to avoid the pitfalls do as my client and I did:

Identify which combinations of purchases your customers make most often and with what frequency.

Bundle them into packages that allow you to charge one price for the bundle.

That way, when your customer gets the invoice, a quick glance is all that’s needed to assure that it’s correct.  As you can see, your pricing strategy can add a great deal of convenience to your customers and save you a lot of work in the process.

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Pricing – An Added Convenience? | Our Business Marketing.

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