One of the challenges any company faces when looking to sell globally is trying to set the right price and the terms of sale for their products and/or services in overseas markets.
There are many costs incurred in selling overseas. Before setting any price, you need to ensure that all costs have been taken into account, including material, production, staffing, risk management, freight, strategy, marketing, and any incidentals. Getting your international pricing strategy right is crucial to the success of your business. It is difficult to go back and renegotiate your price once it’s been fixed.
The Export Council of Australia will conduct courses in Sydney and Melbourne this month to help prepare exporters evaluate all the factors needed when setting an international price.
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