Pricing Is Branding | ART + marketing

One of the best gems of business wisdom that I have ever learned originated with Andrew Gordon.

Back in 2009, he was running two companies that specialized in providing design, creative, and interactive in various industries. Our mutual friend Tammy made an introduction after I got laid off from my copywriting job at a marketing firm.

In preparation for that first meeting, I updated my writing portfolio and thought through my pricing. My recently deceased salary had broken down to about $15 an hour, including benefits, yet the firm where I had worked sold my services for $85 an hour.

After some quick math and deliberation, I decided that my new freelancing rate could be $40 an hour. $40 an hour felt audacious to me, bordering on the absurd.

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Pricing Is Branding – ART + marketing.