OnDemand WTP Pricing Research

Pricing Model Innovation Canvas (PMIC) Details [Video] | Stephan Liozu

In this video, we present the specific methods and tools used for each of the 4 C’s of pricing in the canvas. There are 20 methods/tools/analyses that are recommended with key outputs/outcomes that are used in the framing process for your opportunity. The PMIC is for innovators, digital teams, and marketers in need of a framework for monetizating their offers.

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Pricing Model Innovation Canvas (PMIC) Details – YouTube.

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