OnDemand WTP Pricing Research

Pricing News Daily > 1/11/19

PND is a digest of pricing focused news, thought leadership, events, jobs, training and certification resources for pricing professionals.

This Edition is brought to you by:

PriceBeam

B2B and B2C Pricing, Marketing, and Finance team leaders struggle to capture fresh, reliable, and actionable Willingness-To-Pay Pricing data to be able to effectively optimize all prices for all market segments GLOBALLY.

  • Are you confident that you have the right price for your existing products or services in every market?
  • Do you know what the price should be for a new product yet to be launched, or existing products into new markets?
  • Do you know what features are REALLY driving your customers willingness to pay by micro-market segment?
  • Do you have the tool to capture the data required to support REAL value-based pricing?

Click to learn more

 

Uber/Lyft staging area closed at airport | San Diego Reader

Uber/Lyft staging area closed at airport | San Diego Reader

The San Diego Airport requires all Uber and other rideshare companies to stage their vehicles through this location. These companies have set up a “first in first out” geofence around the rideshare lot in order to avoid rideshare drivers from parking unlawfully and creating congestion for other airport users. Drivers stage within the geofenced lot, […]

 

‘Call for Pricing’ is trending in SaaS – and that’s not good | diginomica

‘Call for Pricing’ is trending in SaaS – and that’s not good | diginomica

SaaS vendors are less transparent about their pricing today than they were just a few years ago. Why? Given that SaaS companies don’t carry the same implementation and maintenance costs as old-school ERPs, pricing transparency should be a way for these businesses to stand out and compete in an already crowded field. Curiously, the data […]

 

Apple Faces a Growing Backlash Against App Store Fees | TheStreet

Apple Faces a Growing Backlash Against App Store Fees | TheStreet

Just days ago, Apple (AAPL – Get Report) announced that the decade-old App Store, which hosts millions of apps and has raked in billions in revenue for Apple, broke a new record with its highest-ever single day sales number, generating $322 million in sales during the first 24 hours of 2019. Meanwhile, a growing number […]

 

What Is Restaurant ‘Surge Pricing,’ and Should You Be Scared? | Food & Wine

What Is Restaurant ‘Surge Pricing,’ and Should You Be Scared? | Food & Wine

The Uber era has marked several shifts in culture, from the proliferation of AUX cord literacy to a decreased willingness to ride public transit at 3 a.m. even when it’s quicker. The San Francisco start-up’s business model, in particular, has spread far beyond the realm of the service economy and transportation. Take surge pricing. Restaurants have begun experimenting […]

 

Eli Lilly CEO on Price Transparency, Loxo Acquisition [Video] | Bloomberg

Eli Lilly CEO on Price Transparency, Loxo Acquisition [Video] | Bloomberg

Dave Ricks, chief executive officer at Eli Lilly, discusses drug price transparency, the purchase of Loxo Oncology, and adding to the company’s pipeline via acquisitions. He speaks with Bloomberg’s Taylor Riggs on “Bloomberg Markets.” (Source: Bloomberg) Read complete article here: Eli Lilly CEO on Price Transparency, Loxo Acquisition – Bloomberg.

 

Consumer panel attacks BSB over price transparency | Legal Futures

Consumer panel attacks BSB over price transparency | Legal Futures

Responding to a consultation on the BSB’s strategic programme for 2019-2022, Sarah Chambers, the panel’s chair, said access to justice “goes beyond accessing (legal aid) funds”. Ms Chambers went on: “Consumers need access to information on prices, services, and quality in order to be confident to use the services of legal professionals and to make […]

 

How Are Hospitals Posting Their Prices, and Is It Helpful? | D CEO Healthcare

How Are Hospitals Posting Their Prices, and Is It Helpful? | D CEO Healthcare

The Public Health Act was enacted as part of the Affordable Care Act, which requires hospitals to make a public list of the hospital’s standard charges starting this year, but the posted price doesn’t tell the full story. Insurance, a person’s health, and the negotiated rate between insurers and providers complicates the out-of-pocket payment, the posted […]

 

Hospitals vary in publishing CMS chargemaster prices | Modern Healthcare Transformation Hub – Modern Healthcare

Hospitals vary in publishing CMS chargemaster prices | Modern Healthcare Transformation Hub – Modern Healthcare

Price transparency stumbled out of the gate last week as hospitals complied with a new CMS requirement to publish their lengthy list of retail charges for individual services and diagnosis-related groups in online spreadsheets by the first of the year. Some hospitals, such Northwestern Memorial in Chicago, posted a link to their charges right on […]

 

 

Webinar: Pricing in New Product Development – From Afterthought to Integral Part of the Process | PriceBeam

This webinar looks at how pricing can and should play a more integral role in New Product Development (NPD) instead of being an afterthought once the product is already designed and produced.

Participants and viewers will learn about:

  • How to use pricing and willingness-to-pay research to create new products or services that have higher success rates once launched
  • How to integrate willingness-to-pay research in the product design process
  • How to better understand what prospective customers actually value, and what they don’t value
  • How to test different concepts for market viability and ability to achieve solid prices in the market place.

The webinar will be available from January 17th, 2019, at 2p.m. BST, 3p.m. CET, 9am ET.

 

Chicagoland Pricing Professionals Network Event – January 23 2019

DATE: January 23, 2019

TIME: 5:30 PM – 8:30 PM CST

LOCATION: DePaul Center, 1 East Jackson Blvd, Room 11013 (11th floor), Chicago, IL 60604

OVERVIEW 

Join the Chicagoland Pricing Professionals Network for conversation and refreshments! This is a great opportunity to help you learn from pricing experts and your peers about the latest in pricing and how things are done in other organizations. Here’s what you can expect:

  • 30 minute talk on the latest teaching topics in the world of pricing
  • 30 minute talk from Dave Barkules, Director of Pricing and Sales Strategy at Cars.com
  • 60 minutes of networking and refreshments with Chicagoland Pricing Professionals

You will meet pricing professionals, pricing recruiters, pricing consultants, and pricing software providers, as well as peers in sales, marketing, finance, and more.

 

Webinar (On-Demand): Value-Based Pricing foundation done right – Conjoint Analysis | PriceBeam

Value-Based Pricing is considered a superior strategy for most industries and businesses. But it also requires a solid foundation of data and market insights. In this webinar we will take an in-depth look at the powerful insights that can be created through price research, in particular using conjoint analysis

Participants and viewers will learn about:

  • How Value-Based Pricing can be supported with price research
  • Different price research methods
  • How Conjoint Analysis can provide powerful insights and support for a Value-Based Pricing strategy
  • Tips and tricks for running a conjoint analysis price research project.

 

Webinar (On-Demand): Machine Learning & Data – The Latest Pricing Opportunity | PPS and Vistaar

In today’s ever-evolving world, data and software driven strategies are imperative to creating sustained commercial success.

Computers are more adept than humans at sorting through data with complex variables such as frequently fluctuating costs, rapidly evolving pricing models, and shifting customer priorities. Modern pricing software solutions, powered by advanced algorithms and machine learning techniques, enable businesses to constantly analyze data on an unparalleled scale and drive decision making based on data.

In this PPS webinar, Vistaar’s Director of Product Management, Dushyant Zutshi, discusses how advanced algorithms and machine learning techniques drive intelligent pricing and sales strategies for success in the data-driven world.

 

Webinar (On-Demand): Machine Learning & Pricing with PPS | Perfect Price

Watch CEO of Perfect Price, Alexander Shartsis, discuss machine learning and pricing with the Professional Pricing Society (PPS).

PPS is the world’s largest association of pricing professionals, and usually asks tough questions!

 

 

 

30th Annual Spring Workshops & Conference May 7-10, 2019 | PPS

We are excited to announce we’ll be in Atlanta, GA for our 30th Annual Spring Pricing Workshops & Conference May 7-10, 2019! You can register now and take advantage of our Early Bird Offer (Buy 2 Get 1 Free, expires March 29th).

 

Explore our collection of valuable pricing resources including:

 

Pricing News on LinkedIn

Join 1,000’s of your peers in the our LinkedIn discussion group. The group features informative pricing strategy and technology focused news, events, resources, thought leadership, cartoons, quotes, and discussions about the latest pricing strategy, tactics, and tech successes and failures in the news.

 

 

“The single most important decision in evaluating a business is pricing power,” Buffett told the Financial Crisis Inquiry Commission in an interview released by the panel last week. “If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by 10 percent, then you’ve got a terrible business.”

     – Warren Buffett

Posted in: Pricing News Daily