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Pricing News Daily > 1/18/19

PND is a digest of pricing focused news, thought leadership, events, jobs, training and certification resources for pricing professionals.

This Edition is brought to you by:

PriceBeam

B2B and B2C Pricing, Marketing, and Finance team leaders struggle to capture fresh, reliable, and actionable Willingness-To-Pay Pricing data to be able to effectively optimize all prices for all market segments GLOBALLY.

  • Are you confident that you have the right price for your existing products or services in every market?
  • Do you know what the price should be for a new product yet to be launched, or existing products into new markets?
  • Do you know what features are REALLY driving your customers willingness to pay by micro-market segment?
  • Do you have the tool to capture the data required to support REAL value-based pricing?

Click to learn more

 

Artificial intelligence is “steroids for business” | Perfect Price

Artificial intelligence is “steroids for business” | Perfect Price

After interviewing key industry CEOs, Jim Kramer of Mad Money thinks that AI is “like steroids for businesses”. Here’s 2 simple reasons why he’s right. Companies using AI for pricing dramatically outperform rivals In experiments we have done, companies using AI to manage their pricing increase revenue by 10-20% and profit by as much as […]

 

Apple (AAPL) Needs to Cut iPhone Prices in China, Says Analyst | TheStreet

Apple (AAPL) Needs to Cut iPhone Prices in China, Says Analyst | TheStreet

Apple Inc. (AAPL – Get Report)  can and should cut iPhone prices in China, according to Wedbush analyst Daniel Ives. “We expect more significant price cuts on XR over the coming months,” Ives said in a note out Monday morning, referring to the lowest-priced new iPhone. “Apple is facing a ‘code red’ situation in China and the […]

 

Happy Tax Files False Advertising Lanham Act Lawsuit Against H&R Block | AP News

Happy Tax Files False Advertising Lanham Act Lawsuit Against H&R Block | AP News

Since 2015, Happy Tax has utilized and advertised upfront and transparent pricing for its assisted CPA prepared tax preparation services. Happy Tax was the first notable national company to introduce this innovative pricing strategy to an industry that historically provided prices to clients after their tax returns were completed. The alleged false and misleading commercial […]

 

Could Anti-Price Gouging Laws Slow Rising Rents? | KPBS

Could Anti-Price Gouging Laws Slow Rising Rents? | KPBS

Garcetti wants the state Legislature to approve an anti-price gouging rent cap. Support of such a cap may be building. Democratic state Senator Scott Wiener of San Francisco said legislators are mulling over whether to pitch a bill as one way to deal with the state’s 3.5 million housing unit shortage over the next decade. […]

 

Uber will start charging London customers an extra 15p/mile this WEEK – here’s why | Mirror Online

Uber will start charging London customers an extra 15p/mile this WEEK – here’s why | Mirror Online

It’s the go-to taxi service for many people around the world, but Uber prices are set to increase in London this week. Uber has announced that it is adding 15p/mile onto every trip taken through the app in London. This new fee is part of the Mayor’s Clean Air Plan, and will be added from […]

 

One Gas Station Lowers Prices in Hopes Competitors Follow Suit | My Panhandle

One Gas Station Lowers Prices in Hopes Competitors Follow Suit | My Panhandle

PANAMA CITY, Fla. – Gas prices in the Panhandle continue to be some of the highest in the state since Hurricane Michael. While state officials said they will look into price gouging claims, some said it’s taking too long to see relief. According to AAA, as of Monday, January 14, the average gas price in Bay County was $2.44. […]

 

Netflix Announces Another Price Hike – Now Taking A Beating On Social Media | Jim Heath TV

Netflix Announces Another Price Hike – Now Taking A Beating On Social Media | Jim Heath TV

Netflix is raising monthly fees for its subscribers again by between 13 percent and 18 percent, as it spends heavily on original content and international expansion. Its most popular plan will see the largest hike, to $13 per month from $11. That option offers high-definition streaming on up to two different internet-connected devices simultaneously. This […]

 

Will Latest Netflix Price Hike Spur Customer Backlash? | Variety

Will Latest Netflix Price Hike Spur Customer Backlash? | Variety

Netflix is rolling out its biggest price increase to date — including hiking the standard HD plan from $10.99 to $12.99 per month — for all subscribers in the U.S. and parts of Latin America. The obvious risk: Some customers will see the higher prices as a reason to bail on Netflix, while there’s also […]

 

 

Chicagoland Pricing Professionals Network Event – January 23 2019

DATE: January 23, 2019

TIME: 5:30 PM – 8:30 PM CST

LOCATION: DePaul Center, 1 East Jackson Blvd, Room 11013 (11th floor), Chicago, IL 60604

OVERVIEW 

Join the Chicagoland Pricing Professionals Network for conversation and refreshments! This is a great opportunity to help you learn from pricing experts and your peers about the latest in pricing and how things are done in other organizations. Here’s what you can expect:

  • 30 minute talk on the latest teaching topics in the world of pricing
  • 30 minute talk from Dave Barkules, Director of Pricing and Sales Strategy at Cars.com
  • 60 minutes of networking and refreshments with Chicagoland Pricing Professionals

You will meet pricing professionals, pricing recruiters, pricing consultants, and pricing software providers, as well as peers in sales, marketing, finance, and more.

 

Webinar (On-Demand): Value-Based Pricing foundation done right – Conjoint Analysis | PriceBeam

Value-Based Pricing is considered a superior strategy for most industries and businesses. But it also requires a solid foundation of data and market insights. In this webinar we will take an in-depth look at the powerful insights that can be created through price research, in particular using conjoint analysis

Participants and viewers will learn about:

  • How Value-Based Pricing can be supported with price research
  • Different price research methods
  • How Conjoint Analysis can provide powerful insights and support for a Value-Based Pricing strategy
  • Tips and tricks for running a conjoint analysis price research project.

 

Webinar (On-Demand): Machine Learning & Data – The Latest Pricing Opportunity | PPS and Vistaar

In today’s ever-evolving world, data and software driven strategies are imperative to creating sustained commercial success.

Computers are more adept than humans at sorting through data with complex variables such as frequently fluctuating costs, rapidly evolving pricing models, and shifting customer priorities. Modern pricing software solutions, powered by advanced algorithms and machine learning techniques, enable businesses to constantly analyze data on an unparalleled scale and drive decision making based on data.

In this PPS webinar, Vistaar’s Director of Product Management, Dushyant Zutshi, discusses how advanced algorithms and machine learning techniques drive intelligent pricing and sales strategies for success in the data-driven world.

 

Webinar (On-Demand): Machine Learning & Pricing with PPS | Perfect Price

Watch CEO of Perfect Price, Alexander Shartsis, discuss machine learning and pricing with the Professional Pricing Society (PPS).

PPS is the world’s largest association of pricing professionals, and usually asks tough questions!

 

 

 

30th Annual Spring Workshops & Conference May 7-10, 2019 | PPS

We are excited to announce we’ll be in Atlanta, GA for our 30th Annual Spring Pricing Workshops & Conference May 7-10, 2019! You can register now and take advantage of our Early Bird Offer (Buy 2 Get 1 Free, expires March 29th).

 

Explore our collection of valuable pricing resources including:

 

Pricing News on LinkedIn

Join 1,000’s of your peers in the our LinkedIn discussion group. The group features informative pricing strategy and technology focused news, events, resources, thought leadership, cartoons, quotes, and discussions about the latest pricing strategy, tactics, and tech successes and failures in the news.

 

 

“The single most important decision in evaluating a business is pricing power,” Buffett told the Financial Crisis Inquiry Commission in an interview released by the panel last week. “If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by 10 percent, then you’ve got a terrible business.”

     – Warren Buffett

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