Pricing News Daily > 10/13/17

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

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SPOSEA B.V.

SPOSEA B.V. drives increased profitability for SAP users by SIMPLIFYING SAP’s Price Data Optimization, Management and Execution. We provide the SAP ecosystem with enterprise-wide Price Management that increases margins through optimized prices. Our family of products includes BrightPrice Optimizer, BrightPrice Manager, BrightPrice DealManager, and BrightPrice MarketDynamics. We provide out of the box solutions for effectively managing Pricing in SAP. SPOSEA is headquartered in Eindhoven, the Netherlands, and has offices in San Francisco, California and Walldorf, Germany.

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Headlines

Apple’s iPhone X Marketing Strategy | ValueWalk

Apple’s iPhone X Marketing Strategy | ValueWalk

Just a few weeks ago, the iPhone 8 and 8S went on sale. There were no long lines outside stores, and there was a sufficient supply of phones to meet demand. Most customers preferred waiting for the much more innovative iPhone X. It has now become quite apparent that this phone will not only be […]

 

OPINION: The ups and downs of pricing in SA | IOL Business Report

OPINION: The ups and downs of pricing in SA | IOL Business Report

This is one statistics over which I have never won despite all the evidence in the numbers including the personal inflation calculator.  So the belief that prices are sticky upwards is central to the discourse.  The article tries to disabuse us of this notion using facts. But perceptions and opinions often times remain too true […]

 

Don’t wait to book your holiday travel: Get those airline and hotel reservations now | Orange County Register

Don’t wait to book your holiday travel: Get those airline and hotel reservations now | Orange County Register

Ho ho ho. Gobble gobble. I know it’s barely October, but you’re not going to save money by waiting to book your holiday flights and hotels – in fact it’s going to cost you money. Airlines are flying packed, and hotels now use so-called dynamic pricing, which means that as supply of available rooms goes […]

 

Hulu Drops Price of Entry-Level Plan to $5.99 Monthly for Limited Time | Variety

Hulu Drops Price of Entry-Level Plan to $5.99 Monthly for Limited Time | Variety

Hulu is now offering its cheapest streaming plan, which includes commercials, for $5.99 per month for the first year — a short-term promotion aimed at luring new subs with the kickoff of the fall television and Hulu’s expanded TV library lineup. The move comes, coincidentally, as Netflix last week raised prices on its standard plan (to […]

 

Celltrion to adopt aggressive pricing for Avastin biosimilar | The Korea Herald

Celltrion to adopt aggressive pricing for Avastin biosimilar | The Korea Herald

[THE INVESTOR] Korea’s biopharmaceutical firm Celltrion seeks to launch its version of Roche’s blockbuster cancer therapy Avastin at a highly competitive price to compete with other biosimilar makers making much faster progress. Celltrion, which was the first to enter European markets with its biosimilars of Remicade and Rituxan, plans to implement a deep-discount pricing strategy […]

 

Agco’s Lely takeover will mean ‘aggressive’ pricing for the hay gear | The Weekly Times

Agco’s Lely takeover will mean ‘aggressive’ pricing for the hay gear | The Weekly Times

Mr McCormick said his company’s buying power allowed it to review pricing on the Lely products they will sell. “There is some scope to do something on pricing with the Lely Welger product, particularly in New Zealand,” he said. “The way that Lely do their costing and price structure globally is quite different to the […]

 

This Chart Shows Why Netflix (NASDAQ: NFLX) Pricing Strategy Is Working | Benzinga

This Chart Shows Why Netflix (NASDAQ: NFLX) Pricing Strategy Is Working | Benzinga

Netflix, Inc.’s stock continued Monday to hit new all-time highs after the company confirmed a price increase for its two highest membership tiers. The price increase does mark the third of its kind since the video streaming option was launched in 2011, Statista highlighted. Granted, subscribers don’t like a price increase in any service they […]

 

Price discrimination online | Livemint

Price discrimination online | Livemint

Today’s online marketplaces focus on demand, and when demand peaks, use a mechanism called ‘surge pricing’ to price-discriminate among potential customers. The new algorithm I spoke of last week would also consider the supply-side of the equation, as well as how perishable the traded items are, and allow suppliers to bid against each other when […]

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Featured Content and Events

Bright Price Market Dynamics – Get a powerful solution to effectively optimize and analyze price data in SAP | SPOSEA

Bright Price Market Dynamics – Get a powerful solution to effectively optimize and analyze price data in SAP | SPOSEA

Dynamic pricing solution for Geo-Targeted Price Optimization The Right Price All Over the World DYNAMIC PRICING Our Dynamic pricing software combines real- time market analyses with intelligent price optimization techniques. The optimal pricing strategy will boost your traffic, sales and profits. EXIT INTENT TECHNOLOGY Our Exit Intent technology uses refined behavioral analysis techniques to trigger […]

 

Conference: 28th Annual Fall Pricing Workshops & Conference | PPS

Conference: 28th Annual Fall Pricing Workshops & Conference | PPS

Date: October 24-27, 2017

Location: Hilton San Diego Bayfront in San Diego, California

Hear from our President, Kevin Mitchell, give insight on the conferences we offer.  Please make plans to join us and well over 500 of your peers for the best event anywhere as we discuss Data, Change Management and the Profit Landscape. Don’t miss out on the Early Bird Discount (Buy 2 Get 1 Free). It expires September 15th!

CONFERENCE HIGHLIGHTS

  • 12 Certified Pricing Professional Workshops
  • 4 Breakout Tracks
  • Over 40 Speakers
  • 2 Full Conference Days
  • Over 100 Hours of Networking

 

 

DigitalPricingSummit_300x250

Conference: Digital Pricing Summit | IQPC

Pricing transformation through digital disruption.

DIGITAL TRANSFORMATION AND E-COMMERCE | DIGITAL PRICING STRATEGIES FOR B2C | E-COMMERCE PRICING IN THE B2B CONTEXT | VALUE CREATION AND CHANNEL MANAGEMENT | DIGITAL SUBSCRIPTIONS AND PAYMENTS | REVENUE MANAGEMENT & COMMERCIAL EXCELLENCE

  • Understand how digitalisation and online services are changing the future of commerce
  • Develop superior pricing strategies in the highly competitive B2C space
  • Explore how digital transformation and ecommerce are interdependent in the B2B context
  • Value creation, communication, managing partners and channel conflict
  • Leverage margin enhancement in digital subscriptions and leveraging digital payment platforms
  • Identify revenue management and commercial strategies for pricing excellence
  • Learn about setting up ecommerce platforms, subscriptions, data analytics and applications for pricing excellence.


The following is a daily-dose of pricing cartoons and quotes, enjoy…

“You know you’re priced right when your customers complain—but buy anyway.”

– John Harrison

 


 

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