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Pricing News Daily > 10/3/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.

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Whether you’re in sales, marketing, product management or a pricing professional, it’s important to stay up-to-date on the latest practices and research in B2B pricing—and get fresh perspectives and ideas that can help make your business (and career) more profitable.

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Headlines

Is Price Optimization Really an Evil Idea? | Insurance Thought Leadership

The extent of the use of price optimization in the insurance industry is small in terms of the number of companies that have implemented optimization or are conducting pilots. It is, however, important to note that price optimization is being adopted by the largest insurance companies — those that have the most market share — […]

How Social Media and Mobile Change Pricing Strategies | Heidi Cohen

Pricing’s 5 Biggest Challenges (and 13 Tips to Handle Them) While pricing has always been hard, in today’s social media engaged, mobile connected world, pricing is even more challenging because the changing environment has increased the risks. Defined by Merriam-Webster as the quantity of one thing that’s exchanged or demanded for another, pricing has a direct impact on your […]

Whole Foods crops its produce prices in Austin stores | Austin Business Journal

Whole Foods Market Inc. is testing a rigorous price-cutting strategy in all five of its Austin-area locations, part of a pilot program that could eventually be expanded to other stores in the organic grocery chain, according to a report in the Austin American-Statesman. Nationwide, analysts have noticed an overall downward trend in the prices offered […]

Five Strategic Uses of Pricing Analytics | PricingBrew

When people think about pricing analytics, what often comes to mind is a whole host of tactical activities—things like identifying discount outliers, evaluating and analyzing specific deals, and monitoring and reporting price and margin trends. But a new guide in the PricingBrew Journal, “Driving Strategic Decisions with Pricing Analytics,” makes the assertion that in the […]

The New Benchmarks for Pricing Excellence (Free Report) | PricingBrew

Intense Pressure Is the New Normal Most B2B companies are reporting that pricing pressure is on the rise… and it’s only going to get worse. While the economy continues to suffer from uncertainty about the future, there are two trends that leave little doubt…   Falling Behind is Just Not An Option In today’s climate, […]

GBTA Survey – Dynamic Hotel Pricing Adopters Still A Minority But Generally Satisfied | Business Travel News

About one out of five buyers surveyed said they are using dynamic pricing—using a discount off best-available hotel rates rather than fixed rates—and most within that group are using chainwide agreements in markets where they have low volumes. Only 14 percent of those using dynamic pricing said they use it in individual property agreements, and […]

Ageas to offer dynamic pricing on commercial vehicles | Insurance Times

Transactor Global Solutions has partnered with Ageas to offer dynamic pricing on commercial vehicles. The deal means Ageas will offer dynamic pricing based on the individual circumstances of the customer, in addition to traditional rating factors such as postcode and vehicle type. Read complete article here: Ageas to offer dynamic pricing on commercial vehicles.

Pricing and the Competitive Landscape | Pragmatic Pricing

Before you enter the market, ask yourself, “what price will I be able to charge?” Use the value based pricing process to see how much your product will be worth relative to your competition. Then, if you plan to price lower than your competitor have a justifiable belief on how they will respond. Will they ignore […]

Sales Management – Strategies to Win the War on Pricing | Selling Power Magazine

The long-term nature of the trend toward commoditization calls for a strategy that goes beyond product differentiation and price slashing tactics that are no more than surface-level, temporary fixes that ultimately prolong the downward spiral, says Richard D’Aveni, a professor of strategic management at Dartmouth’s Tuck School of Business and author of Beating the Commodity […]

The Ultimate SaaS Pricing Resources Guide | OpenView Labs

Editor’s note: This is a living document, and our goal is to update it regularly with the best resources around SaaS pricing. Have a suggested link we should add? Let us know in the comments below. Pricing is an area that many startup and expansion-stage software companies struggle with. We’ve developed and featured a lot […]

This Week in Pricing > 9/27/14

TWIP is a recap of the week’s best pricing focused news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: The PricingBrew Journal Whether you’re in sales, marketing, product management or a pricing professional, it’s important to stay up-to-date on the latest practices and research […]

 

Events and Resources

Seminar: Strategic Pricing Executive Overview | SPA

When: October 8, 2014 | 3:00 – 6:00 pm Where: Houston, TX at the George Bush Intercontinental Airport Marriott Learn how leading manufacturing and distribution executives have unlocked the keys to faster growth, stronger customer relationships, and market-leading profitability with SPA’s proven strategic pricing processes and technology. Event Overview Equal parts strategy and practical tactics, this complimentary […]

Webcast: Learn How IPS Corporation Uses Strategic Pricing Tools to Track Sales Force Accountability | SPA

Tuesday, October 14, 2014 2:00 PM Eastern Register to attend our webcast that starts at 2:00 PM EST where Nick Cassella, President of IPS Corporation’s Plumbing Group will share their journey to pricing excellence and how they are leveraging strategic pricing tools to track sales force accountability. To implement a solution that enhanced profitability, developed […]

Seminar: Strategic Pricing Seminar | SPA

When: November 7, 2014 Where: Chicago, IL at the Hyatt Regency O’Hare Learn how leading manufacturing and distribution executives have unlocked the keys to faster growth, stronger customer relationships, and market-leading profitability with SPA’s proven strategic pricing processes and technology. Event Overview Equal parts strategy and practical tactics, this complimentary Strategic Pricing Executive Overview event at the Hyatt […]

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