Pricing News Daily > 11/5/18

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

 

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Professional Pricing Society

Currently, PPS produces three major annual pricing conferences in Europe and North America. Each conference also houses a technology hall where sponsors display the latest in Pricing Solutions software. PPS also offers more than two dozen, full-day training workshops every year, taught by leaders in the pricing community. These workshops serve as the foundation for PPS’s Certified Pricing Professional (CPP) designation, our state of the art pricing certification program. Candidates may be certified after mastering a multi-stage curriculum followed by rigorous testing. Successful CPPs have acquired the core knowledge which not only places them in the top rungs of the pricing field, but also gives them the tools to enhance substantially their own careers.

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Boost Dealership Transparency with One-Price Selling – Barry Schwartz, Robertson Honda | CBT Automotive Network

Boost Dealership Transparency with One-Price Selling – Barry Schwartz, Robertson Honda | CBT Automotive Network

After becoming the GM at his dealership, Barry took a gamble and transitioned the entire sales department over to a one-price selling structure. No negotiations and a no hassle environment became the main objectives. Although it was difficult to transition the dealership at first, after three months, he brought the company culture on board with the […]

 

Is Everyone on the Same Page about Pricing? | Bain & Company

Is Everyone on the Same Page about Pricing? | Bain & Company

There are many ways to set prices in B2B markets, but none will lead to profitable growth without strong communication and coordination across a company’s sales, product, pricing, finance and other departments. Too often, B2B companies rely on internal cost data to set prices, without seeking external information on the features or services customers value, […]

 

Coke and McDonald’s Are Raising Prices. Should You Do the Same? | Inc.com

Coke and McDonald’s Are Raising Prices. Should You Do the Same? | Inc.com

According to the Wall Street Journal, companies that sell to consumers (like Clorox, McDonalds, and Coca-Cola) are raising prices to take advantage of increased consumer confidence and in anticipation of higher inflation rates. This news might lead companies that aren’t consumer giants (which covers most everyone reading this post, I suspect) to consider whether this is […]

 

Pricer’s Points: Getting Pricing Wrong | Colleen Francis

Pricer’s Points: Getting Pricing Wrong | Colleen Francis

Recently I was at a large gathering of CEOs: all sharp thinkers who want to see their companies grow. While I’d been invited to address their forum to talk about the sales process, what many of them really wanted to ask me about afterwards was where they fit in that process. Specifically: do CEOs need to […]

 

Understanding the Psychology of Pricing: A Priceless Infographic for Consumers! | 1redDrop

Understanding the Psychology of Pricing: A Priceless Infographic for Consumers! | 1redDrop

When it comes to how we view pricing, there are several subliminal processes that occur. Factors such as the placement of a product and its price tag, font size, visual contrast, and purchase intent all play a role in our purchase decisions. As humans, we are more likely to buy a product when we perceive […]

 

Uber Tests Membership Program Ride Pass | PYMNTS.com

Uber Tests Membership Program Ride Pass | PYMNTS.com

Aiming to provide customers with more consistent pricing, Uber announced Tuesday (October 30) a pilot of a new membership program dubbed Ride Pass. In a blog post, the ride-hailing startup said Ride Pass is a new way for riders to lock in a consistent, low price on any ride they take anywhere in the city […]

 

Apple goes all in on higher prices | CNN

Apple goes all in on higher prices | CNN

The sticker shock has already worn off, and Apple has gone on to hike up the prices of most of its product line. Last month, it raised the prices of its entire iPhone line, and this week it did the same with even more products. The smaller iPad Pro now starts at $150 more than […]

 

Apple Stock Is Tumbling as Analysts Fret About Emerging Markets and Less Transparency – Barron’s

Apple Stock Is Tumbling as Analysts Fret About Emerging Markets and Less Transparency – Barron’s

Wall Street is getting more concerned economic weakness in emerging-market countries will hurt Apple (AAPL). On Thursday, Apple posted fiscal fourth-quarter earnings per share of $2.91 on revenue of $62.9 billion, topping consensus estimates for EPS of $2.78 on revenue of $61.46 billion, according to FactSet. But the midpoint of the company’s guidance for the […]

 

Events and Resources

14th Annual PPS European & Global Pricing Conference & Workshops | PPS

Date: November 28-30, 2018

Location: Mövenpick Hotel Amsterdam City Centre in Amsterdam, Netherlands

The Professional Pricing Society team and I are very proud to announce that we will be returning to Amsterdam for our next great event – The 14th Annual PPS European & Global Pricing Conference & Workshops held 28-30 November.

Conference keynotes, breakout sessions, and networking opportunities highlight the conference day on 30 November; While 28-29 November will be used for workshop days to help you enhance your pricing knowledge.

 

Pricing News LinkedIn Group

Join over 5,000 of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

 

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

 

Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

 

Pricing Resources

Explore our collection of valuable pricing resources including:

The following is a daily-dose of pricing cartoons, quotes, and videos enjoy…

 

“Pricing is the moment of truth – all of marketing strategy comes to focus on the pricing decision.”

     – Raymond Corey

Posted in: Pricing News Daily