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Pricing News Daily > 11/14/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.

EditionSponsor-StrategicPricingAssociates

This Edition is Sponsored by:

Strategic Pricing Associates

SPA is the leading provider of pricing analytics to 100′s of complex companies of all types: manufacturing, distribution, equipment, services, and software/technology products. The benefits are staggering; and they are typically accomplished in less than 90 days. Our typical client improves profitability by two to four percent of sales. SPA Clients include over 200 manufacturing companies including Parker HannifinRockwellGEExxon MobilCaterpillar as well as over 400 distributors including Harry Cooper Supply CompanyIndustrial Distribution GroupAH Harris, and ThermoFisher Scientific.

Click a link below to learn more…

Headlines

Netflix CFO – We Still Have Pricing Power | Home Media Magazine

Undeterred by soft domestic subscriber growth due in part to a $1 price hike enacted at the end of the second quarter, Netflix remains bullish on its ability to raise prices and lure domestic subscribers, CFO David Wells told an investor group. Netflix is also planning to launch service in six or more new countries […]

9 Ways Your Pricing Strategy Sucks | Tony Gattari

Why do I want to talk about pricing? There is a disease called “Price Discounting.” It is like heroin. It will kill you and your business. Let me give you an example to explain this: You make a 40% gross margin. You decide one day to reduce your prices by 6%. That means that you […]

Top 10 B2B SaaS Pricing Experts | OpenView Labs

There is a lot at stake in a B2B SaaS Pricing decision. Pricing affects virtually every element of a business and has a tremendous effect on the bottom line. In fact, it is one of the few levers that can be pulled to generate additional revenue overnight. However, it is also one of the more […]

Not worth tuppence – shoppers disappointed as supermarket realises pricing error | Borehamwood Times

Bargain hunters were disappointed after a supermarket refused to deliver washing tablets that had been reduced to 2p in ‘error’. Online shoppers looking for a good deal were astounded to find Ariel Actilift washing tablets, normally priced at around £10, had apparently been reduced to 2p on the Asda website. However, those who took advantage of […]

What Should You Charge Customers? | Small & Medium Business Adviser

Another great way to determine pricing is to find out who your audience is. Are they wealthy, middle class, or under the poverty line? From here you can guess what price your target audience will be able to bear. Finally, ask yourself what value you’re providing. For example, a service that helps companies close million-dollar […]

11 Scientific Findings on Retail Pricing | Ganador

The pricing practices discussed in this paper are highly prevalent in today’s society. While classical economic theory suggests that people will act rationally, using cost benefit analysis to make choices, scientific research shows that this is not the case. Humans do not have the capacity to recognise and evaluate all the available information in today’s […]

Boston Parking Apps – Mobile Parking Meter Payment Platform from New Urban Mechanics | BostInno

The New Urban Mechanics are also considering what’s called dynamic pricing for parking meters, a system of fluctuating the pricing of meters during times of heavy use, or lack thereof, to make more street spaces available. This sounds reminiscent of Uber’s notorious surge pricing, but the New Urban Mechanics refuse to refer to it as […]

Pricing Pages Are Sweet Marketing Opportunities | Mark Evans

One of the key questions asked by consumers is how much a product costs. Once you have them interested in your product, cost is often a key hurdle before they become a customer. Pricing is important so it is puzzling to see so many startups treat their pricing pages as second-class citizens. While startups spend time making sure […]

Australians fear knock-on pricing in anti-piracy push – Study | ZDNet

The majority of Australians fear a pricing knock-on should internet service providers be forced to shoulder the burden of combating digital content piracy, according to new research published by the Communications Alliance. The Online Copyright Infringement Research Report (PDF) study, which was carried out by JWS Research and had a sample size of 1,500 people, […]

Airlines versus hotels in the battle for the best pricing strategy | EyeforTravel

Pricing it right is challenging at the best of times but do hotels have a smoother ride than the airlines when it comes to pinning a number on deal or fare? Ritesh Gupta investigates Be it for the nature of the business, organisational structure or even the agreements signed for third party distribution, there are […]

This Week in Pricing > 11/9/14

TWIP is a recap of the week’s best pricing focused news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their […]

 

Events and Resources

Webcast: Learn How Crawford Supply Uses Strategic Pricing Tools to Identify and Capture Available Margin Premiums | SPA

Tuesday, November 18, 2014 2:00 PM Eastern

Register to attend our webcast that starts at 2:00 PM EST where Jeff Heksh, Sales Director of Crawford Supply will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to identify and capture available margin premiums. To implement a solution that enhanced […]

Webcast: Learn How B&B Trade Distribution Centre Uses Strategic Pricing Tools to Identify Price-sensitive Products and Services | SPA

Tuesday, December 9, 2014 2:00 PM Eastern

Register to attend our webcast that starts at 2:00 PM EST where Robb Howe, General Manager for B&B Trade will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to identify price-sensitive products and services. To implement a solution that enhanced profitability, […]

Conference: Strategic Pricing Conference | SPA

When: January 15-16, 2015 Where: Ft. Lauderdale, FL at the Ritz Carlton

Learn how leading manufacturing and distribution executives have unlocked the keys to faster growth, stronger customer relationships, and market-leading profitability with SPA’s proven strategic pricing processes and technology. Event Overview Equal parts strategy and practical tactics, this complimentary Strategic Pricing Executive Overview event at the Ritz […]

Pricing Resources

The source for valuable pricing resources including: academic programs, articles, blogs, books, cartoons, certifications, papers, quotes, reports, training, and videos.

Pricing Books and E-books

As a service to pricing professionals, we have compiled a collection of over 75 of the best pricing focused hard-copy books and e-books available. The entries for each book are tagged by subject matter, include the author(s), publisher, date of publication, a picture of the front cover, and a brief summary.

Pricing Videos

Enjoy our collection of our favorite pricing related videos and share your favorites with us and we will add them to the collection.

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.