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Pricing News Daily > 1/12/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.

EditionSponsor-StrategicPricingSolutions

This Edition is Sponsored by:

Strategic Pricing Solutions

Strategic Pricing Solutions, LLC (SPS) is a management consulting firm helping clients with pricing strategies, data analytics, and pricing processes. SPS was formed by Scott Francis in 2005 with a vision of enabling B2B clients to build sustainable strategic pricing capability to significantly improve their profitability. By providing flexibility in how we serve our customers, SPS consulting enables clients to build sustainable strategic pricing capability and continuous improvement in profitability through better pricing decisions.

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Headlines

This Week in Pricing > 1/11/15

TWIP is a recap of the week’s best pricing focused news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Strategic Pricing Associates SPA is the leading provider of pricing analytics to 100′s of complex companies of all types: manufacturing, distribution, equipment, services, and software/technology […]

The promotional price: what happens after the deep cut | Arbitrage Research

Sales sell in the short term. In the long term they have an impact on the future response of customers to price. The sales of a high priced brand may attract price conscious and sales prone customers who would not have otherwise purchased it. However the regular customers who have not been price sensitive in […]

Publishing Sales Execs Consider the Future of Book Pricing | Publishing Perspectives

A trio of international publishing sales executives reflect on the different attitudes toward book pricing across the world, wondering what the future holds. Around the world the picture changes from country to country with regard to book pricing, with some countries that might appear very free market – such as Japan and South Korea – opting for […]

Australian Netflix pricing and launch date revealed: report | Sydney Morning Herald

Internet TV and movie streaming service Netflix will launch in Australia March 31 at a starting price of $9.99, according to reports. The starting price and launch date comes care of Australian online technology news website Tech Guide, which cited two unnamed “sources” familiar with Netflix’s Australian launch plans. News Corp also said it confirmed […]

Price Discrimination At The Altar of God – Revisited | Iterative Path

A while back I wrote about the single price model at a Hindu temple to bless cars, known among the community as “car puja”.  I then wrote about the value left on the table by not setting different prices, The last time I walked past one such event at a East Bay Hindu Temple, I […]

Sony Reveals Pricing Model Of Subscription Version Of PlayStation Now, Available January 13 | ScienceFiction.com

Sony has announced the pricing model for their subscription-based game streaming service, PlayStation Now. Starting January 13 in the US and Canada, the game streaming service will be offered under two different models. The first comes at $19.99 for one month while the second offers three months for $44.99 coming in at around $15 per […]

Marketing Experimentation And Offering ’Smart’ Discounts | Bizzmark Blog

A study conducted by CBP Research shows that income is increased by up to 40% and selling costs are reduced by 35% with the use of CRM systems (Customer Relationship Management), but the net boost to margin is minimal, so businesses resort to conventional discounting in order to attract customers and increase their revenue. In […]

What I Learned about Pricing from Taylor Swift | The Wiglaf Journal

Unless you spent 2014 alone on a deserted island I am sure you have heard mention of Taylor Swift. Perhaps you heard about what an excellent business woman she is or maybe you just heard that she’s a serial dater. Miss Swift’s love life aside, she is a marketing genius and a super savvy businesswoman. […]

How to Price Your Products or Services: Value-Based Pricing | QuickBooks

If you are a small business owner in an industry where you have options when pricing your products and services, then you may have heard about value-based pricing. Value pricing can be the most profitable way to price your offerings because the margins tend to be very high. Unlike cost-plus pricing, basing your prices on […]

Retailers urged to try digital pricing | Global Marketing Alliance

This intensified price competition is driving a gap between channels, as operational and financial constraints leave bricks and mortar stores unable to update prices at the shelf edge as quickly as online. The disparity has not gone unnoticed; 46% of UK consumers believe retailers offer different prices offline and online, while 68% have been deterred […]

Pricer’s Points: How to successfully move to a Value based pricing model | Martin Wennerblom

Moving into value based pricing give a lot of added benefits for a company in terms of higher margins and better competitive position but the transition must be carefully planned and executed. In this article I am explaining some of the important steps that should be put in place to successfully move to a value […]

Discussion: Your sales force is the most important part of your pricing strategy

The world is full of amazing people with amazing abilities to develop incredible products and still you will often see that some of these products are not really successful when they are launched in the market. One example I saw about 20 years ago, was a building services product, which was developed to save energy. […]

 

Events

Conference: Strategic Pricing Conference | SPA

When: January 15-16, 2015

Where: Ft. Lauderdale, FL at the Ritz Carlton

Learn how leading manufacturing and distribution executives have unlocked the keys to faster growth, stronger customer relationships, and market-leading profitability with SPA’s proven strategic pricing processes and technology. Event Overview Equal parts strategy and practical tactics, this complimentary Strategic Pricing Executive Overview event at the Ritz […]

Webcast: Increasing Margins with Proven Pricing Tools | SPA

When: Tuesday, January 21, 2015 2:00 PM Eastern

Register to attend our webcast where Craig Swenson, COO of Palmer Johnson Power Systems, will share their journey to pricing excellence and how they are leveraging strategic pricing tools to track sales force accountability. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from […]

Webcast: Learn How Iowa Fluid Power Improves Price Realization with SPA | SPA

When: Tuesday, February 18, 2015 2:00 PM

Eastern Register to attend our webcast where Jim Kaas, President of Iowa Fluid Power, will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to improve price realization by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing […]

Seminar: The Value-based Pricing of Innovation | Stage-Gate International

When: April 14-15, 2015

Where: Washington DC

Are you capturing the value of your innovation? Firms are pouring billions in innovation investments every year with the goal of creating differentiation and competitive products and services. Many, however, forget two critical elements in the innovation management process: the clear definition and measurement of […]

Conference: Manufacturing Pricing Excellence – Barcelona 2015

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]

Resources

Pricing Resources

The source for valuable pricing resources including: academic programs, articles, blogs, books, cartoons, certifications, papers, quotes, reports, training, and videos.

Pricer’s Points

The “Pricer’s Points“ blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Top Discussions

The “Top Discussions“ blog series offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Pricing Experts

The source for pricing strategy expert vendor related information and resources.

Pricing Tech

The source for pricing technology vendor related information and resources.

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

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