Pricing News Daily > 11/2/17

pricingnews-DailyPricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors.

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Strategic Pricing Solutions

Strategic Pricing Solutions, LLC (SPS) is a management consulting firm helping clients with pricing strategies, data analytics, and pricing processes. SPS was formed by Scott Francis in 2005 with a vision of enabling B2B clients to build sustainable strategic pricing capability to significantly improve their profitability. By providing flexibility in how we serve our customers, SPS consulting enables clients to build sustainable strategic pricing capability and continuous improvement in profitability through better pricing decisions.

Click a link below to learn more…

 


Headlines

Pricer’s Points: B2B SaaS Pricing: New dog, old tricks? | Mrinal (MG) Gurbaxani

Pricer’s Points: B2B SaaS Pricing: New dog, old tricks? | Mrinal (MG) Gurbaxani

They say you can’t teach an old dog new tricks, but what about teaching a new dog new tricks? SaaS companies have become the darlings of innovation, embracing the latest technology platforms, new business models and modern marketing strategies – then why are these “new dogs” adopting outdated pricing practices that their traditional industry peers have […]

 

First, Amazon destroyed retail — now, it’s coming for Starbucks | ZDNet

First, Amazon destroyed retail — now, it’s coming for Starbucks | ZDNet

Let’s look at their customer engagement model. A typical customer might make a coffee at home with whatever system and brand of coffee they have (hopefully Starbucks) and perhaps pick up a drink at a Starbucks store on the way to work. If they are particularly addicted, they’ll buy a few during the day, but […]

 

“Pricing and the CEO” – Hermann Simon, Chairman, Simon-Kucher & Partners | The Marketing Journal

“Pricing and the CEO” – Hermann Simon, Chairman, Simon-Kucher & Partners | The Marketing Journal

We are observing an increasing involvement of CEOs in pricing, which has a significant impact on profit performance. The CEO’s role is threefold: strategic, cultural, and custodial. If a company chooses a premium price positioning, all aspects of strategy, culture and implementation have to be different from those of a company that aims for a […]

4 Ways You Could Be Incorporating Artificial Intelligence Into Your Marketing Strategy | Entrepreneur

4. Pricing Finally, another huge opportunity for AI-savvy marketers is the possibility of dynamic pricing. As digital content manager Robert Allen has wisely commented on LinkedIn: “Discounts are extremely powerful, but they can also hurt your bottom line . . . sales are so effective because they get people to buy your product that previously […]

 

Toys R Us Bankruptcy Casts Its Shadow on Hasbro and Mattel Earnings | The Motley Fool

Toys R Us Bankruptcy Casts Its Shadow on Hasbro and Mattel Earnings | The Motley Fool

But you have kids now these days, busier than ever. There’s less playtime. Children are turning to smartphones and electronics at really young ages, which means less of the traditional action figures, puzzles, and games at Toys R Us has previously featured heavily in their stores. But at the same time, the bankruptcy, I think it’s […]

 

Four pricing mistakes you need to avoid   | Dynamic Business Australia

Four pricing mistakes you need to avoid   | Dynamic Business Australia

One: The first mistake entrepreneurs and new businesses make is they often give too little thought to this highly complex matter and the consequences can be dire. Set your prices too low and you are leaving money on the table. Set your prices too high and nobody will buy your product or service. The right […]

 

Viewpoint: Uber endangers public safety with fare spikes | USA TODAY College

Viewpoint: Uber endangers public safety with fare spikes | USA TODAY College

While apparently sincere, that apology represented a complete turnaround from Dec. 14, when @Uber_Sydney tweeted, “fares have increased to encourage more drivers to come online & pick up passengers in the area.”  With its oscillating messages, it appears as though Uber was playing public opinion like a chess game. In fact, drivers are the last […]

 

Profit Optimization is Not Just a Buzz Phrase for Room Revenue | Hospitality Net

Profit Optimization is Not Just a Buzz Phrase for Room Revenue | Hospitality Net

To better maximize revenue opportunities from meetings and events spaces, savvy hoteliers have looked to try and fold revenue management strategies into sales and catering processes. However, despite the positive evidence to support an integrated approach to sales, catering, meetings and revenue management, there hasn’t been a strong call for technology beyond sales and catering […]

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Featured Content and Events

Book: 8 Keys to Price Optimization

Book: 8 Keys to Price Optimization

Summary: Price optimization enables companies to move beyond cost-plus pricing and determine the range of prices that could be charged for a variety of customers and products. Price optimization can increase current operating income by 1 to 4% of sales, which in many cases will translate into a 20 to 50% increase in operating income. The most sophisticated […]

 

Webcast: Boost Profitability with Better Contract Management 1-Nov | SPA

Webcast: Boost Profitability with Better Contract Management 2-Nov | SPA

During the webinar, SPA – a leading provider of analytics and training to distribution and manufacturing companies – will review challenges associated with contract management and introduce the SPA Contract Management Solution (CMS) which is designed to help companies overcome these challenges so that they can regain control and profitability in the toughest part of their business. CMS is a cloud-based, ERP-agnostic workflow tool that provides flexible, easy-to-use options for searching, summarizing, and modifying what is often a hornet’s nest of data.

Click here to attend on Thursday, November 2nd from 11:00 AM – 11:45 AM EDT

 

DigitalPricingSummit_300x250

Conference: Digital Pricing Summit | IQPC

Pricing transformation through digital disruption.

DIGITAL TRANSFORMATION AND E-COMMERCE | DIGITAL PRICING STRATEGIES FOR B2C | E-COMMERCE PRICING IN THE B2B CONTEXT | VALUE CREATION AND CHANNEL MANAGEMENT | DIGITAL SUBSCRIPTIONS AND PAYMENTS | REVENUE MANAGEMENT & COMMERCIAL EXCELLENCE

  • Understand how digitalisation and online services are changing the future of commerce
  • Develop superior pricing strategies in the highly competitive B2C space
  • Explore how digital transformation and ecommerce are interdependent in the B2B context
  • Value creation, communication, managing partners and channel conflict
  • Leverage margin enhancement in digital subscriptions and leveraging digital payment platforms
  • Identify revenue management and commercial strategies for pricing excellence
  • Learn about setting up ecommerce platforms, subscriptions, data analytics and applications for pricing excellence.


The following is a daily-dose of pricing cartoons and quotes, enjoy…

“Pricing is the only element in the marketing mix that produces revenue; the other elements produce costs.

     – Phillip Kotler

 


 

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

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