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Pricing News Daily > 11/4/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.

EditionSponsor-AsiaPricingProfessionals

This Edition is Sponsored by:

Asia Pricing Professionals

Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key objective is to raise the profile of pricing management in Asia through:

  • Organizing formal and informal meetings where we discuss the latest trends and challenges in Pricing
  • Sharing industry specific knowledge related to pricing management with interested parties
  • Building a network of industry pricing experts who are easily accessible

Click a link below to learn more…

Headlines

How Apple and Beats Music Could Kill the Freemium Model | Inc.com

Beats co-founder Jimmy Iovine has never been a fan of free streaming music. Now, as the longtime record exec helps Apple prepare for the relaunch of Beats Music next year, he hopes the industry will do away with the freemium model that so many competing services have come to rely on. According to a New York […]

Why It’s Time For A Streaming Pricing Reset | Music Industry Blog

There is a growing realization that that streaming revenue is not growing quickly enough to offset the impact of declining download sales. It is an eerily familiar echo of the recurring narrative of the noughties that download sales were not growing quickly enough to offset the impact of declining CD sales. The situation is very […]

Pricing Strategies to Sell More | AllBusiness Experts

I recently goofed. I was trying to raise money for a local project. What I did was I asked for donations of $100 and $200. I got almost $5000 in donations in less than a week, but it probably took longer than it should have. My pricing strategy was all wrong. What do you think […]

Amazon’s Grand Design in Devices | NYTimes.com

Amazon now makes four different kinds of devices. There are dedicated e-readers, multipurpose tablets and, starting this year, a TV streaming device and a smartphone, the Fire Phone. Just this week, Amazon introduced another streaming machine, the Fire TV Stick, a $39 gadget that is the size of a USB stick and promises to turn […]

The Art of Using Loss Leaders to Attract New Business | Quickbooks

What if we told you it’s possible to increase your sales by offering products at or below cost? That’s the idea behind “loss leaders,” which are products that are deeply discounted simply to attract new business. The strategy involves more than just slapping a discount sticker on a product and hoping for the best. Here’s […]

Business – Pricing Mistakes And How to Fix Them | 4 Business Networking

Pricing is a challenge in any business. Especially if you are in a very competitive business, pricing is always an issue. If the price is too high, you give away business to a competitor. If the price is too low and you cut your own throat. The easy way out is just to discount and […]

Dynamic Pricing and Uncertainty | Medium

Why Uber’s Surge Drop is a step in the right direction but not enough to get customer buy-in on dynamic pricing. Dynamic pricing is good—when done right it matches supply and demand decreasing both surpluses and shortages. Uber first adopted this practice for their ridesharing services, charging higher rates during peak demand periods. Lyft quickly […]

Friday Research – Breath Fire into Your Retail Pricing Strategies | Mental Bang

We all love good deals and low price. So can one retail pricing strategy be better than the other? Current research* looked at the impact different pricing strategies have on the stores people shop at when they do not know the product prices unless they visit the store. Results revealed that when trying to maximize […]

When Your Average Price is Too Low | Sage Wedding Pros

Yesterday, I shared my thoughts on how important it is to know the average price of the weddings that you are booking. You can have a very solid pricing strategy. But, when it comes to actually booking clients… if you tend to book the lowest priced service offering, you aren’t going to achieve your sales […]

The 3 questions you must ask before choosing a price for your app | MotionMobs

Before setting a price, ask yourself these three key questions. How much do I need to make per user for this to be profitable and sustainable? The more you charge for your app, the fewer you will sell. You need to set goals for yourself, and the best way to set goals is to look […]

This Week in Pricing > 11/1/14

TWIP is a recap of the week’s best pricing focused news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Wiser Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and most importantly, profitable. Wiser’s flagship […]

 

Events and Resources

Seminar: Strategic Pricing Seminar | SPA

When: November 7, 2014 Where: Chicago, IL at the Hyatt Regency O’Hare Learn how leading manufacturing and distribution executives have unlocked the keys to faster growth, stronger customer relationships, and market-leading profitability with SPA’s proven strategic pricing processes and technology. Event Overview Equal parts strategy and practical tactics, this complimentary Strategic Pricing Executive Overview event at the Hyatt […]

Conference: Strategic Pricing Conference | SPA

When: November 13-14, 2014 Where: Las Vegas, NV at the Vdara Hotel & Spa at Aria Learn how leading manufacturing and distribution executives have unlocked the keys to faster growth, stronger customer relationships, and market-leading profitability with SPA’s proven strategic pricing processes and technology. Event Overview Equal parts strategy and practical tactics, this complimentary Strategic Pricing Executive Overview event […]

Webcast: Learn How Crawford Supply Uses Strategic Pricing Tools to Identify and Capture Available Margin Premiums | SPA

Tuesday, November 18, 2014 2:00 PM Eastern Register to attend our webcast that starts at 2:00 PM EST where Jeff Heksh, Sales Director of Crawford Supply will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to identify and capture available margin premiums. To implement a solution that enhanced […]

Pricing Resources

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Pricer’s Points

The “Pricer’s Points“ blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

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